Danielle Tully

Pricing your home correctly is one of the most important steps in the selling process. While it may be tempting to set a higher price to “leave room for negotiation,” overpricing often creates challenges that can slow down your sale and reduce your final return. 1. Reduced Buyer Interest When a property is priced above market value, fewer buyers are willing to consider it. This limited interest can result in fewer offers and, ultimately, a lower sale price than expected. 2. Extended Time on...

Understanding who is buying homes today provides valuable insight into how to position your property effectively. According to recent data from the National Association of Realtors (NAR), different generations play distinct roles in shaping the market. 1. Gen Z Buyers Representing approximately 4% of buyers, Gen Z is beginning to enter the housing market. While their share is small, their preferences for affordability and digital convenience are influencing how homes are marketed. 2. Silent...

Mortgage rates remain a major factor influencing buyer activity. Purchase mortgage applications are down 19% from a year ago as rates have climbed close to 7%. At first glance, that may seem like a discouraging headline for buyers. However, fewer active buyers often create opportunities that didn't exist during the highly competitive markets of recent years. With less competition, buyers may find: More available inventory Greater negotiating power Increased seller flexibility Better...